When Smokey and the Bandit came out in 1977, truck drivers were enjoying a golden era of appreciation. After the rationing and restrictions of back-to-back world wars, America's marketplace was booming.
We were just learning that fresh fruit out of season, every cut of meat no matter how distant the farm, and any canned or frozen good we could imagine could be available in our local supermarket because our highways and logistics made it possible. Drivers were seen as the road warriors making prosperity accessible across a vast continent. You were the heroes of a brave new economy.
Today's drivers are more likely to be taken for granted because people aren't as aware of the vital service they provide. Sensational news that focuses on rare accidents also makes people more afraid of the safest drivers on the road--those who drive for a living.
National Truck Driver Appreciation Day is a rare and wonderful chance for CalArk and Central Hauling to remind you that we're aware of the sacrifice and sheer determination it takes for our drivers to do what you do, day in and day out, week in and week out, month in and month out, for years and even decades. To put it simply: we think you're amazing.
We want you to know how grateful we are that you make our business work. You ARE our business. We can't be there every time the coffee machine at Love's sputters into your cup at two in the morning on a rainy night. We aren't always on-hand to salute you when you show amazing patience to a rude minivan pilot during rush hour who seems intent on keeping you from getting back into the right lane. We don't see it sometimes when you have to miss your granddaughter's graduation or call your husband or wife from three states away on your anniversary.
But we know. We can't always be there or tell you that we know, but we do. And we're so grateful.
More than that, we know you have special skills that not everyone appreciates. The ability to keep all eighteen of those wheels in a space with only a few feet of leeway on either side for hours and days at a time without a single slip-up? That takes a power of concentration and level of perfection almost no other job requires of employees.
That doesn't even take into account the specific kind of intelligence scientists refer to as "spatial intelligence," that amazing ability our drivers have to maneuver a huge vehicle into a tight bay or around sharp corners in the middle of a busy city street without clipping a bumper. It's not a talent everyone has, and it's amazing that you pull it off so effortlessly every day.
In addition to your skills, you face a high level of scrutiny from government agencies who are intent on protecting the public by focusing incredible attention on every aspect of your vehicles and constant inspections. It's amazing that you perform your jobs so professionally in a business with such high standards of performance.
Driver Appreciation Week isn't just something we do because companies are supposed to do it or because it's a tradition. It's an opportunity we cherish and enjoy to let you know just how unique and talented we know you are. We see what you do. We're incredibly grateful that you choose to work for and with our company.
We appreciate you.
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